At nearly every grocery store or convenience store, you will find an abundance of dietary supplements that claim a variety of health and beauty benefits.[1] These dietary supplements have forged a deep-rooted hold on society, so much so that…
The internet stumbled onto a ready-made meme last month in the form of 20-year-old beer commercials from South America. Back in 2003, a Chilean advertising agency decided to elevate the art of product placement. Their canvas: a planned broadcast…
A majority of Americans are concerned about climate change. This fear seems to be a driver of consumer spending decisions. According to a study by PDI Technologies, 68% of Americans are willing to spend more on environmentally sustainable products…
Whether you watch sports or not, you’ve likely experienced a bombardment of sports gambling advertisements. Since the federal ban on sports betting was lifted, there has been a marketing blitz by the gambling industry in an attempt to capture…
History & Background Newly passed legislation often represents the changing nature of public opinion and societal attitudes. In New York State, for example, the general public’s softening and more accepting view of marijuana consumption was highlighted when the state approved…
The Super Bowl is a highly-anticipated, star-studded event that appeals to sports fans and commercial-lovers alike. In the 2021 season, it was estimated that at least 208 million viewers watched Super Bowl LVI with the halftime show attracting over 103…
The Federal Trade Commission (“FTC”) is poised to review its “Green Guides,” a series of guidelines issued to help marketers make nondeceptive environmental claims that comply with federal regulations. Guidance is supplied for claims about a product or its packaging,…
Anyone with curly hair knows that using the right haircare products can be the difference between a good hair day and a bad hair day. Ordinary drug store products often do not cut it because they can contain harsh chemicals…
